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Dr. Wisdom Kofi Dogbey, Managing Director of the Cocoa Marketing Company (CMC), recently visited several cocoa takeover centers to evaluate the company’s operational performance during the current crop season. The visit aimed to assess CMC’s readiness to implement a 24-hour operating model, which is expected to revolutionize warehouse, port, and shipping operations.
The 24-hour operating model is designed to maximize efficiency, reduce turnaround times, and enhance service delivery to stakeholders. Dr. Dogbey emphasized that the model will improve the handling and storage of cocoa, ensuring that the beans maintain their quality and integrity. The initiative also aims to strengthen inventory management, reduce losses during peak seasons, and enable CMC to respond more effectively to global market demands.
The visit provided Dr. Dogbey with valuable insights into the challenges and successes faced by the workforce. He expressed optimism about the future of Ghana’s cocoa sector, stating that initiatives like the 24-hour operating model will position the country as a leader in the cocoa industry.
The implementation of the 24-hour operating model aligns with President John Dramani Mahama’s vision for round-the-clock operations across key sectors of the economy. CMC’s commitment to supporting Ghana’s cocoa farmers is also expected to improve, with streamlined operations ensuring timely payments through Licensed Buying Companies (LBCs).
Reflecting on the visit, Dr. Dogbey expressed optimism about the future of Ghana’s cocoa sector. “With initiatives like the 24-hour operating model and ongoing initiatives to improve local processing of cocoa beans, we are poised to meet the growing global demand for cocoa and position Ghana as a leader in the cocoa industry,” they noted.
As CMC embarks on this new chapter, the MD reaffirmed the company’s commitment to working closely with stakeholders, and partners to drive growth and innovation in Ghana’s cocoa sector. “Together, we can create a brighter future for the industry, ensuring that Ghanaian cocoa continues to be recognized for its exceptional quality and value.”
The visit underscores CMC’s proactive approach to enhancing operational excellence and its readiness to embrace the opportunities that lie ahead in the cocoa industry.
