Ghanaian Envoys Urged to Champion Local Products Abroad

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Chief of Staff Julius Debrah has called on Ghana’s Ambassadors and High Commissioners to promote Made-in-Ghana products in their host countries, emphasizing that this would significantly reduce import dependence and strengthen the economy. He made this call at the opening of the 4th Made-in-Ghana Bazaar in Accra.

Debrah stressed that even championing one local product on their duty tours would significantly advance the country’s export drive. “If you make it your duty that once on your tour, somebody gets to know about Ghanaian chocolate and imports it, you would be a very successful employee of your country,” he said. He noted that everyday Ghanaian products often carry powerful cultural stories and symbolism which, if well packaged and told, could captivate international audiences and open new markets.

The Chief of Staff encouraged Ghanaians to patronize locally made goods, saying it was the only way to build a resilient and self-sufficient economy. He challenged the Ministry of Trade, Agribusiness, and Industry, and Foreign Affairs to deepen collaboration by campaigning and educating citizens to patronize Made-in-Ghana goods.

Deputy Minister of Foreign Affairs, James Gyakye Quayson, explained that the Made-in-Ghana Bazaar has become a flagship program to connect local producers with global markets through Ghana’s diplomatic missions. The initiative is now part of the ministry’s annual work plan and tied to the Key Performance Indicators for envoys. Quayson emphasized the need for higher product standards to meet regional and international expectations.

Deputy Minister for Trade, Agribusiness, and Industry, Sampson Ahi, underscored the synergy between diplomacy and trade. He announced plans for a comprehensive directory of Made-in-Ghana products to be distributed worldwide through Ghana’s missions to increase visibility. “Economic diplomacy is not a slogan; it is a process that integrates trade promotion, investment facilitation, and development cooperation,” he said.

The three-day event brings together exhibitors from across Ghana to showcase products such as cocoa-based items, shea butter, textiles, beverages, cosmetics, and crafts. The bazaar is expected to boost exports, create jobs, and generate foreign exchange to support Ghana’s economic growth.

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