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The Ghanaian government has taken a firm stance on pay-TV pricing, giving MultiChoice Ghana 14 days to resolve public concerns over the cost of its DStv services. The Ministry of Communications, Digital Technology, and Innovation has stepped in to ensure pricing fairness and consumer protection, following the expiration of a 30-day ultimatum issued by the National Communications Authority (NCA).
A Stakeholder Committee has been formed to fast-track solutions, chaired by Minister Samuel Nartey George, bringing together representatives from the Ministry, NCA, MultiChoice Ghana, and MultiChoice Africa. The committee is expected to produce a new pricing structure for Ghanaian subscribers by September 21, 2025. This approach mirrors the consultative process that led to a successful reduction in mobile data prices earlier this year.
The dispute between the government and MultiChoice Ghana began when the Minister directed MultiChoice to implement a 30% reduction in subscription charges, citing consumer protection concerns and the cedi’s appreciation against the dollar. MultiChoice initially rejected the directive, describing it as “not tenable,” but has now agreed to reduce prices after months of tension.
The Minister emphasized the government’s commitment to protecting consumer interests, stating, “We remain committed to fairness and affordability in Ghana’s digital services market.” The outcome of this process could redefine access to affordable digital entertainment across the country. MultiChoice Ghana had requested an extra 30 days to complete consultations, but the Minister rejected the appeal, emphasizing that Ghanaian consumers cannot continue to bear what many consider unfair charges.
