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El Samuels, MBN360 News
Political strategist Dr. Bernard Tutu-Boahene has emphasized that ethnocentric political communication may influence voter sentiments but does not determine election outcomes. In a recent interview on NewDay’s “The Big Issues” segment, Dr. Tutu-Boahene addressed the ongoing debate about ethnocentrism within the New Patriotic Party (NPP) and its potential impact on the party’s unity and national appeal.
Dr. Tutu-Boahene cautioned political actors against relying on ethnically charged messages to win elections, noting that such strategies often have limited impact on actual decision-making and voter behavior. “Ethnocentric political communication can only influence voters but cannot actually determine electoral outcomes,” he stated.
To support his argument, Dr. Tutu-Boahene referenced the example of former President Jerry John Rawlings, who won broad support across ethnic lines in the 1992 elections. This, he said, demonstrates that inclusive political messaging yields greater national cohesion and electoral success.
Dr. Tutu-Boahene urged political parties to prioritize unity, development-oriented policies, and issue-based campaigning ahead of the next general elections. His comments come after NPP lawmaker Kwaku Asante-Boateng was accused of describing former Vice President Dr. Mahamudu Bawumia as a “slave” within the party.
Asante-Boateng has since denied the allegation, stating that his comments on Adom TV were misrepresented. In a statement, the Asante-Akim South MP explained that his remarks were taken out of context and “deliberately distorted” to create division within the party. “I wish to categorically and unequivocally refute the false and malicious claims suggesting that I described Dr. Bawumia as a ‘slave’ in the Party,” Asante-Boateng said. “At no point did I use, imply, or endorse such language. My statement was contextual, focused on the circumstances surrounding his nomination, not on his person or ethnicity.”
